This policy explains what personal data Jordan Routes collects when you use jordanroutes.com, plan a trip or make a booking, why we use it, who receives it and the choices and rights you have. It is written with reference to the principles of Jordan’s Personal Data Protection Law (Law No. 24 of 2023).
Last updated: 2 October 2026.
1. Who we are
Jordan Routes | مسارات الأردن is an independent travel marketplace and booking platform based in Amman, Jordan. We are responsible for the personal data described in this policy. Privacy contact: info@jordanroutes.com.
2. What this policy covers
This policy applies to the website, our booking and checkout pages, our contact and trip-planning forms, the travel assistant chat on the website, and our communication with you by email, phone and WhatsApp.
3. The data we collect
Data you give us
- Contact details: name, email address, phone and WhatsApp number.
- Country or nationality where you enter it (for example the country field at checkout or in the trip-planning form).
- Trip details: travel dates, number of travellers and children’s ages, hotel or pick-up address, flight details for transfers, preferred guide language and special requests.
- Messages you send us through forms, email, WhatsApp or the travel assistant chat.
Please only share health or other sensitive information (for example dietary needs or reduced mobility) when it is needed to arrange your trip. By sharing it, you agree that we use it for that purpose.
Booking and payment data
The services you book, prices, the payment method you choose and payment status, and bank transfer references. We do not collect or store card numbers. If card payment is offered, the card details are handled directly by the payment provider.
Data collected automatically
- Technical data such as IP address, browser and device type, pages visited and the referring website – in server logs for security, and in Google Analytics where allowed (see section 5).
- Where you allow it, information about how you arrived at the website (for example the campaign or website that referred you), stored with your order by WooCommerce order attribution.
4. Why we use your data
| Purpose | Basis |
|---|---|
| Answering enquiries and preparing itineraries and quotes | Your request, and steps before a booking |
| Processing bookings and coordinating the services with the local service providers | Performing the booking you made |
| Sending booking emails, driver and guide details, and support before and during the trip | Performing the booking you made |
| Payments, invoices, accounting and legal obligations | Legal obligations |
| Handling complaints and protecting our legal rights | Our legitimate interests and legal obligations |
| Keeping the website secure and preventing fraud and spam | Our legitimate interests |
| Understanding how the website is used (Google Analytics) and which channels bring bookings | Your consent where required (see section 5) |
We do not sell your personal data. We do not send marketing newsletters unless you ask to receive them.
5. Cookies and similar technologies
Cookies are small files stored by your browser. We keep them to a minimum:
| Type | What it does | Examples |
|---|---|---|
| Essential | Keep your booking basket and checkout working, and remember your cookie choice | WooCommerce cart and session cookies; w2j_consent (180 days) |
| Preferences | Remember your display currency, whether you have seen the intro film, and your travel assistant chat on this device | w2j_cur; browser storage |
| Analytics | Google Analytics, through Google Site Kit, measures visits and bookings in aggregate | _ga, _ga_* |
| Attribution | WooCommerce order attribution records which website or campaign led to a booking | sbjs_* |
Your choice: a small card asks for your consent. For visitors in the European Economic Area, the United Kingdom and Switzerland, Google Analytics does not store cookies until you accept; elsewhere it is active unless you decline. Attribution cookies are set only after you accept. You can change your choice at any time with the “Cookie settings” link at the bottom of every page, or by deleting cookies in your browser.
Embedded content: tour pages show maps from OpenStreetMap; when a map loads, your browser connects to openstreetmap.org. Links to WhatsApp, Facebook or Instagram take you to those services, which apply their own privacy policies.
6. Who receives your data
- Local service providers who deliver your booked services – drivers and transport providers, licensed guides, hotels and camps, and activity operators – receive only the details they need (for example your name, pick-up place, time, flight and number of travellers).
- Payment and banking providers that process your payment.
- Technical service providers that operate the website for us: our hosting provider, email delivery, and Google (Analytics and Site Kit).
- WhatsApp (Meta) when you choose to contact us on WhatsApp.
- An AI service provider, if the travel assistant uses one to prepare its answers. The assistant never asks for card numbers.
- Professional advisers and authorities where required by law or to protect our legal rights.
7. International transfers
Some of these providers are located outside Jordan – for example our website hosting provider (currently in the United States), Google and, where used, the AI provider behind the travel assistant. When your data is transferred abroad, we use reputable providers that apply appropriate security measures, and we transfer only what is needed for the purposes above.
8. How long we keep data
- Booking and payment records: for as long as needed to provide the service and to meet legal, accounting and tax obligations.
- Enquiries and messages that do not lead to a booking: only as long as needed to answer and follow up, then deleted.
- Travel assistant conversations: for a limited period (currently up to 180 days), then deleted automatically.
- Analytics data: according to the retention settings of Google Analytics.
9. Security
The website uses encrypted connections (HTTPS), access to booking data is limited to the people who need it, card numbers are never stored, and the website is kept up to date and protected. No system is completely secure, so please contact us immediately if you notice anything suspicious.
10. Your rights
Within the limits of applicable law you can ask to:
- access the personal data we hold about you;
- correct inaccurate or incomplete data;
- delete your data where it is no longer needed or where the law allows;
- restrict or object to certain uses of your data;
- withdraw your consent at any time (this does not affect use before withdrawal); and
- receive a copy of data you provided.
To make a request, write to info@jordanroutes.com. We may ask you to confirm your identity and will reply within a reasonable time. If you are not satisfied with our answer, you can contact the competent data protection authority in Jordan.
11. Children
Bookings are made by adults. Information about children travelling with you (such as their age) is provided by their parent or guardian and used only to arrange the trip.
12. Changes to this policy
We may update this policy when our services or the law change. The date at the top shows the latest version.
13. Contact
Jordan Routes | مسارات الأردن, Amman, Hashemite Kingdom of Jordan
Email: info@jordanroutes.com
Phone / WhatsApp: +962 7 9179 7111